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DOES YOUR HORSE HAVE WHAT IT TAKES TO BE THE FIRST
SUPERMASK II SUPERMODEL?

Farnam Launches Contest To Find the 2011 SuperMask II Supermodel
Click here to view hi-res photo: Contest Site

PHOENIX – August 10, 2010 When Farnam launched the SuperMask® II Horse Fly Mask from the new Shimmer Weave™ Mesh Color Collection this spring it was just the start of things to come. Farnam put the fun in function with this new SuperMask® II fly mask featuring an exclusive tri-color Shimmer Weave™ mesh combined with fashion forward plush trim to reflect your horse’s unique color.

Now, Farnam is searching the entire country, all 50 states plus the District of Columbia, to find the first SuperMask II Supermodel. This special horse will need to walk the walk, and talk in whinnies – while strutting their stuff on the red carpet because the Grand Prize winning horse will star in Farnam’s national SuperMask® II fly mask advertising campaign throughout the 2011 Fly Season.

SuperMask II Supermodel contest entry forms and complete contest rules are available online at www.farnamhorse.com/supermask and at participating Farnam dealers. Contestants must submit a photograph of one horse along with 25 words or less about why their horse should be the SuperMask II Supermodel for 2011. Entries must be received at Farnam by October 1, 2010.

Twelve semi-finalists will be chosen from the pool of eligible entries and posted on the www.farnamhorse.com/supermask website on October 14, 2010. The public will be asked to vote online for their favorite horse from October 15 through November 12, 2010.

In addition to being the star of the photo shoot, the Grand Prize winner will also receive a Farnam® horse product prize package worth $1,000. The eleven runner-ups will receive Farnam® horse product prize packages worth $250.

The SuperMask® II with Shimmer Weave™ Mesh Color Collection is available in four fashionable color configurations: Copper mesh with Cheetah trim, Silver mesh with Lynx trim, Copper mesh with Black trim and Silver mesh with Black trim. Choose the trim and weave color combination that enhances your horse’s natural coloring. It is available in Horse, XL and Arabian sizes without ears and in Horse and XL sizes with ears.

The SuperMask® line of horse fly masks has been the brand of choice by horse owners for more than 20 years because it is designed to fit and conform to your horse’s natural contours. They keep flies, dust, dirt and debris away from your horse’s eyes while protecting their face and eyes from harmful UV rays and aiding eye injuries to heal. The see-through mesh does not obstruct the horse’s vision and the plush, fly-proof trim provides maximum comfort without rubbing or harsh abrasion.

SuperMask® products provide proven performance – Built to Fit, Built to Last, Built to Stay On!™ – even when horses are turned out together.

SuperMask® II Horse Fly Mask with Shimmer Weave™ Mesh is an official fly control product of the American Quarter Horse Association and United States Equestrian Federation.

Farnam Companies, Inc.
Over the past six decades, Farnam Companies, Inc., has grown to become one of the most widely recognized names in the animal health products industry and has become one of the largest marketers of equine products in the country. No one knows horses better than Farnam. That’s why no one offers a more complete selection of horse care products. Farnam Horse Products serves both the pleasure horse and the performance horse markets with products for fly control, hoof and leg care, grooming, wound treatment, leather care, plus feed and nutritional supplements. For information about Farnam® Horse Products in the U.S. call toll free at (800) 234-2269 or visit www.farnamhorse.com.

Farnam – Your Partner in Horse Care™
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SuperMask, Shimmer Weave, Built to Fit, Built to Last, Built to Stay On!, Farnam and Your Partner in Horse Care are trademarks of Farnam Companies, Inc.